Lundi 11 janvier 2016
Salvatore Di PALMA
Docteur ès Sciences politiques, ancien directeur adjoint du Département des Enregistrements internationaux des marques auprès de l’Orgnistaion Mondiale de la Propriété Intellectuelle (OMPI)
L’histoire des marques
Véritable fait de société, voire même adictives pour certains, à quoi servent vraiment les marques ?
L’apposition des premiers signes distinctifs sur les produits manufacturés et les récipients de marchandises a été la manifestation primitive de ce que nous appelons aujourd’hui la propriété intellectuelle. Plus de 8 000 ans avant J.-C., longtemps avant les Sumériens, les artisans et les commerçants de Turquie, de Palestine et de la vallée de l’Indus utilisaient déjà des signes, des marques verbales et figuratives lors des échanges commerciaux. De la propriété collective sacrée de l’Antiquité aux corporations de l’Europe médiévale, Salvatore Di Palma nous entraînera dans sa recherche des marques à travers l’histoire pour nous illustrer le long chemin parcouru vers la propriété intellectuelle et la société de consommation d’aujourd’hui.
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